Tourism In Iceland Is Booming

1949 Food Ad, Gold Medal Flour, Betty Crocker “As-You-Like-It” Cake Recipe & Baking Secrets, General Mills
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"Betty Crocker tells: How you can make a perfect double-quick cake every time!"

Published in Good Housekeeping magazine, October 1949, Vol. 129 No. 4

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The small Nordic nation of Iceland has become a such a popular tourist destination that visitor numbers are going crazy. At least one million visitors are expected to come to Iceland in the year of 2015. That is at least the recent official estimate by the Icelandic Tourist Industry Association. In 2014, foreign exchange earnings are expected to reach a surprising ISK 300 billion (USD 2.6 billion, EUR 1.9 billion). So far, 2014 is expected to be the most successful year in its short history within tourism in Iceland and the count keeps increasing and even off-season numbers are much better than expected. All this is happening for a good reason…

The international crowds have really started to take notice of this isolated travel destination following in the footsteps of Hollywood blockbusters such as Walter Mitty featuring Ben Stiller and Oblivion featuring Tom Cruise. These types of film showcase the marvels of the icelandic nature, and are some of the main assets of the tourist industry in Iceland, since visitors can get a first hand perspective on the purity of the Icelandic nature while sitting their own home all over the world.

But even though the number of tourists may seem high, the Icelandic population is smaller than what most people may expect being only estimated to be 325,671 and living in an area of 103,000 km2 (40,000 sq. mi), Iceland is by far the most sparsely populated country in all of Europe. The capital city is called Reykjavik and including it’s suburbs it’s home to two-thirds of the entire population of the country. Because of this, visitors will never feel that they are walking in a tourist trail when visiting the highlights that the country has to offer. Some of these highlights are centered around the fact that Iceland is in fact highly volcanically and geologically active.

The interior of the country consists of a huge plateau of colored sand and eternal lava fields, glaciers, mountains, and pure glacial lakes and rivers that gently flow through the lowlands of the country. The combination of nature and climate is just perfect when it comes to producing some of the healthiest food in the world. The Icelandic low carb recipes and even the healthy vegetarian recipes in the Icelandic cuisine can be considered among the best in the world.

Many of the Icelandic restaurants mainly collaborate with the icelandic farmers providing possible the best lamb meat and fish available in the world. The local chefs work with what’s seasonal and striving for an emphasis on highlighting the origin of each ingredient. Smoked, dried or cured dishes are part of the culinary tradition also featuring exotic products such as kelp, horse, and perhaps the best and purest salt you can find and served in the number one restaurant in the world; Noma.

Only recently, the international society of gastronomes, have discovered the wonders and health benefits of the Icelandic healthy dinner recipes, so there is still plenty of room for exploration for anyone interested in this wonderful cuisine. Visitors will find Iceland to be a destination of adventures, natural marvels, and deliciously cooked, healthy food made from the best imaginable resources and healthy dinner recipes.Article Source: Karla is a well-known gastronome, international food journalist and founder of Nordic Kitchen, and creator of the carrot cake recipe based on Nordic ingredients.

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